Study: carousels are the most engaging format on Instagram

A recent study has shown that carousels on average register more engagement than videos and images on Instagram. 👌Carousels have an average engagement rate per post of 1.92%, compared to...

Facebook Power 5: The Future of Facebook Advertising

At the last Affiliate World Conference, Savannah Sanchez, an experienced Facebook marketer, gave a remarkable presentation. She tested whether a Facebook marketer...

How IKEA makes us buy more!

Every day, every minute, we are exposed to thousands of advertising messages, whether on television, radio, smartphones...
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Netflix’s brilliant PR move that caused panic at the consumer electronics show (CES)

”IMAGINE A HARD DRIVE THAT ENCOMPASSES YOUR CONSCIOUSNESS”Two years ago at the CES (Consumer electronics show), Psychasec,...
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Why is #CKOIWIN one of the most ingenious teasing campaigns in its approach?

One of the most striking campaigns of the past year was the famous #CKOIWIN, a hashtag that...
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Ten Moroccan photographers turn their Instagram profiles into an art gallery

Dear Wikitekers, this is a subjective selection of 10 Moroccan photographers. Women and men who share their...
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The 10 most popular programs by Moroccans on Netflix

Netflix & Chill, a very common expression among moviegoers in Morocco. The video-on-demand platform represents today a...
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10 art museums you can visit without leaving your sofa

With the advent of the coronavirus, the cultural sector, which saw the majority of its institutions close...
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Woke washing: Inventing a conscience when you don’t have one!

This isn't just a pair of shoes, it's a cause…This is not a drink, this is the drink Kendall Jenner has before attending...
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From the feminist movement to “Black Lives Matter”: The rise of engaged marketing

Advertising has changed significantly over time. Aware of the technological advances, scientific breakthroughs and above all the political and societal changes of its...
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