The famous social network Facebook has just added new options to provide additional opportunities for brands within Facebook groups.
This news has delighted both companies and group administrators, as these new options will allow companies to promote their products or services in a new digital channel which is “the Facebook group”, characterized by a very engaged and targeted audience, and introduce a potential new source of revenue for group administrators.
Clearly, these options offer windows of opportunity for group administrators who will now have a clear process for partnering with brands and selling them primarily within the reach of their groups.
In order for public group administrators to take advantage of brand partnerships, groups must have more than 1,000 members and adhere to Facebook monetization eligibility standards.
Link to the Facebook Monetization Eligibility Standards: