Knowledge

Study: carousels are the most engaging format on Instagram

A recent study has shown that carousels on average register more engagement than videos and images on...
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The digital ecosystem: the drag chain!

A company’s digital ecosystem is made up of all the elements likely to carry its messages to...
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Brand content and content marketing, what are the differences?

Content marketing and branded content are two big buzzwords you see every day in articles, blogs and...
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Stop playing dice! Marketing is a science.

Marketing is not a game of chance. It’s serious business: marketing is a science.As marketers we are...
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7 LESSONS FROM CLAUDE HOPKINS’ BOOK: SCIENTIFIC ADVERTISING

When the best in marketing recommend a book, you must read it.Jay Abrahams, the world's highest paid...
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Discover these 5 free and certifying training courses that you absolutely must follow!

Do you speak digital?Today, it is almost impossible to do without digital. Companies and individuals alike have...
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How does the famous Facebook algorithm work in 2020? (and how to crack it!)

There's a well-known principle among most Facebook media buyers that says: To be good at Facebook advertising,...
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FACEBOOK: Betatyping improves the creativity and impact of your advertising campaigns.

The biggest challenge for a growth hacker or digital manager is to design digital campaigns that generate...
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