Articles de

Ihssane Charki

From the feminist movement to “Black Lives Matter”: The rise of engaged marketing

Advertising has changed significantly over time. Aware of the technological advances, scientific breakthroughs and above all the...
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The digital inspirations behind Jamila’s “Maghribi Original” campaign

Since its introduction in July 2020, Jamila’s “Maghribi Original” marketing campaign has continued to gain popularity online....
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Ministry of Culture, Youth, and Sports to lead failed marketing campaign against cyberbullying

Social marketing has long been the preferred channel for missionaries seeking to change the world. From “blood...
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10 art museums you can visit without leaving your sofa

With the advent of the coronavirus, the cultural sector, which saw the majority of its institutions close...
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Banking branding in Morocco: What is the outcome?

In Morocco, the banking sector is crowded with players of different sizes, missions and positioning. Some are...
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5 things to know about 5G

The network of the future is upon us, with the promise of a forward-looking digital age. The...
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What if you could recreate the Big Bang on your smartphone?

If you're my age, the phrase "Big Bang" might make you think of the sitcom "The Big...
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Sprite Morocco: “Li Fl Bal Itgual”?

Thanks to its spicy, sparkling taste and the promise of unparalleled refreshment, Sprite is recognised around the...
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