Articles de

Doha Abouzine

Africa: Tour d’horizon to discover and analyze advertising for stock cubes

Faced with the numerous opportunities offered by digital, advertising in Africa has undergone a major metamorphosis in...
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How IKEA makes us buy more!

Every day, every minute, we are exposed to thousands of advertising messages, whether on television, radio, smartphones...
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MIO’s commercial: an advertisement full of emotion and recognition of women

More than just a commercial, the Moroccan detergent brand Mio has opted for a moving and far-reaching...
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X-Over: An application developed by a young Beninese entrepreneur to manage the Covid-19 crisis

At the time of Covid-19, the potential of African talent is still there. Today, more and more...
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Facebook launches Campus, a space dedicated to students

In the age of the Coronavirus, it has become difficult to go to school or university. Classroom...
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YouTube launches Shorts, a feature inspired by TikTok

To make its platform more welcoming and attractive, YouTube has taken inspiration from TIKTOK and added a...
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